Cadbury World Birmingham

With 30 years’ experience and more than 2,000 school groups attending each year, Cadbury World offers a unique experience that gives fascinating insight into the rich heritage of the nation’s favourite chocolate brand.

We offer 16 different educational talks, suitable for students of all ages, from Key Stage 1 to Key Stage 5. There are a variety of educational talks, including the History of Chocolate, Design and Technology, Ancient Mayan Civilizations, Marketing, Science, ICT, and Geography. There are also Marketing and Design & Technology Workshops.

In 2021, Cadbury World were delighted to reconfirm its reputation as one of the best educational visits in the UK by being again accredited with the ‘Learning Outside the Classroom Quality Badge’.

Your visit will take around 4.5 hours. This includes an educational talk or workshop (optional), entrance into Cadbury World, our fantastic 4D cinema show, and the fascinating Bournville Experience Museum. In addition to this, we also have the World’s Biggest Cadbury Shop, where there are treats suitable for all budgets!

Additional educational talks have been specifically designed for Key Stages 1-5, so you can mix and match topics or cover specific points:

KS1 & 2 Bean to Bar – Originality of raw materials (supports the IPC chocolate topic).

KS1 & 2 The Maya (Ancient Mayan Civilization) – The great city of Chichen Itza, Maya Gods, and their fascinating counting system.

KS1 & 2 Aztecs – The rise and fall of Montezuma and the importance of cocoa beans to Aztec society.

KS1 & 2 Design & Technology – New Product Development, including packaging design.

KS1 & 2 Victorians – Case study of George Cadbury as a famous Victorian.

KS1 & 2 Rainforests – Flora, fauna, and creatures of the Ghana rainforests.

KS3 & 4 Design and Food Technology – New product development, sources of ingredients, production methods, quality control (sensory evaluation), and food safety (HACCP).

KS3 & 4 Geography – Cadbury as a TNC, factors affecting ecosystems, urban development in an LIDC (in relation to cocoa growing in Ghana), and cocoa life.

KS4 Science – Understand science in the workplace of Cadbury, including the functions of the science and technology department, the role of a sensory evaluator, and health and safety in the workplace.

KS4 Leisure and Tourism Customer Service and Marketing – Overview of Cadbury World. Primary and secondary market research, the marketing mix, and SWOT analysis. The importance of meeting the needs of customers and how to provide and monitor customer service.

KS4 & 5 Investigating Business – Business ownership, aims and objectives, functional departments, stakeholders, and shareholders.

KS4 & KS5 Marketing – The role of marketing, market research, and the 4P’s and their importance. Understand different marketing strategies in relation to Cadbury products, and understand the USP.

KS2 and KS3 Design Technology Workshop – Gain an insight into the design process of Cadbury products by designing your own wrapper.

KS4 iMedia – Discover how Cadbury utilises graphics and media in a range of different formats.

KS3 & KS4 History – Discover the history of the Aztecs or gain a deeper understanding of the history of the Cadbury family and the exemplary working conditions and practices they pioneered.

KS3 & KS4 Marketing Workshop – Gain a unique insight into how Cadbury utilises marketing planning tools & create a brand-new product & marketing proposal.

KS5 Philosophy and Ethics – Explore the rich history and strong beliefs of Cadbury founder John Cadbury & the importance of Quaker businesses to the improvement of workers lives.

Available for groups of 25 or more students.

Photography and videoing is permitted throughout Cadbury World.

Cadbury World offers free teacher preview visits for 1 teacher and 1 guest.

These are available on any day we are open and offers teachers the opportunity to carry out their own risk assessment.

Teacher preview visits must be pre-booked with our booking office on 0121 393 6004.

Our education team is headed up by Education and Heritage Centre Manager Colin Pitt.

To contact Colin or the team email cadburyworldeducation@merlinentertainments.biz or call 0121 828 9300.

Visit Only:

Child – £9.20
Adult – £12.10

Including Talk:

Child – £10.95
Adult – £12.10

Including Workshop:

Child – £12.50
Adult – £12.10

The wearing of school uniform or casual clothes is at the discretion of the school.

All security personnel and 1 in 4 front of house staff are trained first aiders.

We also have a First Aid Room located in reception.

We have two gifts shops, a restaurant, disabled toilets, a Changing Places facility and baby changing rooms.

Situated at the rear of the main building is the children’s play area (suitable for up to 12 year olds), the Bournville Experience Museum, 4D Chocolate Adventure, and a marquee and picnic tables set aside for packed lunches.

Cadbury World offers many accessibility features including a Changing Places facility, large print scripts for the visually impaired, and BSL interpretation screens in a number of zones.

For full details of our access facilities, please visit: https://www.cadburyworld.co.uk/plan-your-visit/accessibility

As opening times are seasonal and varied, please refer to the Cadbury World website or select option 3 on our reservation line 0121 393 6004.

During term time, Cadbury World opens at 10am with last entry at 3pm.

See Link: http://www.cadburyworld.co.uk/planyourvisit/openingtimes

“I would also like to add how impressed I am with Cadbury’s with how efficient and well organized the trip was, which was suggested by Cadbury’s employees. I was exceptional happy with the talk and how the whole day went and got positive feedback from students.”

“I was overwhelmed by how accommodating you were for us, and the kids had such a brilliant time! Thank you very much for being so willing to share your resources. I’ve been able to give the kids a quiz today to see how much they have remembered, and they really did take lots of the information in! I’m super chuffed!”

Packed lunch prices start at £5.05.